By Adedapo Adesanya
Global streaming service, Amazon’s Prime Video, has increased its investment in Nigeria, with customers now able to sign up for the streaming service in the local currency, the Nigerian naira, a move that will see it compete with Netflix and others competitors in the Nigerian market.
The news comes as Prime Video’s first local marketing campaign for Nigeria kicks off with the announcement of two Local Amazon Originals for Nigerian customers, Gangs of Lagos and LOL: Last One Laughing Naija.
In a statement, he said that for 2,300 naira per month, Nigerian customers can sign up for a Prime Video subscription at PrimeVideo.com and enjoy a great selection of entertainment, including Amazon Original movies and TV series. global, popular Hollywood titles, exclusive Nollywood movies and upcoming local Nigerian originals.
Prime Video members can also stream, download and watch anytime, anywhere through the Prime Video app on compatible mobile devices, tablets, smart TVs or online at PrimeVideo.com.
Customers can also control how much data they use by selecting Good, Better, or Better streaming quality, or downloading it to their mobile device for offline viewing later.
Speaking on the foray into the Nigerian market, Mr. Josh McIvor, Director of International Expansion, Prime Video said, “We are delighted to increase our investment in Prime Video for customers in Nigeria, which will makes it a truly localized experience.
“From local payment and a large-scale local marketing campaign to more local content specifically aimed at Nigerian customers, our investment in Nigeria is an important step towards our broader expansion plans in Africa and our ambition to be the most local of global streaming services.”
Adding her contribution, Ms. Wangi Mba-Uzoukwu, Head of Nigerian Originals, Prime Video said, “We know our customers want to see locally relevant faces, places and stories alongside our global content on Prime Video, we We are therefore delighted to be bringing to Nigerian customers these brand new local Amazon Originals, Gangs of Lagos and LOL: Last One Laughing Naija, which will complement our growing selection of Nollywood and African series and movies.
“The news is a testament to our continued commitment to the Nigerian TV and film industry, bringing the best of authentic, local stories not only to our customers in Nigeria, but also to Prime Video members around the world.”
Prime Video noted that the two local productions build on recent film deals the service made, including an exclusive commission deal with Nemsia Films for three feature films, starting with Breath of Life, launching next year.
Other exclusive licensing deals include deals with leading Nigerian production studios Inkblot Studios and Anthill Studios, giving Prime Video customers exclusive access to their films after theatrical releases, such as King of Thieves, Superstar, Progressive Tailors Club, Bad Comments and Badamasi, which are currently available to watch. This underscores Prime Video’s commitment to bringing local, authentic African films to a global audience of over 200 million Prime members worldwide.
The new Nigerian Originals will join Prime Video’s selection of global Amazon Original series like The Boys, The Terminal List, The Marvelous Mrs Maisel and the highly anticipated Lord of the Rings: The Rings of Power, as well as popular Amazon Original films. like Coming 2 America, The Tomorrow War and Tom Clancy’s Without Remorse.