KTTH Radio talk show host Jason Rantz told Fox News on Monday how budding radio and podcast personalities can break into such a competitive industry, especially in the age of culture. ‘cancellation.
Rantz participated in a discussion at the Turning Point USA Student Action Summit in Tampa titled “From Podcasting to Broadcasting, to Entrance and to Honors,” speaking to young conservatives on how to create successfully their own brand.
“Make sure you know what you mean and why you want to say it. What’s your message? It will be your brand,” Rantz summed up in an interview with Fox News. “I think a lot of people get in trouble when they think they’re just going to put on a show and just talk a few hours a day. It’s not that easy, not everyone can do it, and you really have to. be clear what your intentions are and what your goals are. And I think if you have good content, you are going to be successful. It will find an audience. “
The Seattle-based radio personality warned that canceling culture can be “terrifying” for anyone embarking on a career in media.
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“In the back of their minds they’re constantly going to be thinking, ‘Can I say this? Do I say this? What if I say that?’ And if you get into your head that way, it keeps you from being creative, it keeps you from being really organic in your post. And that’s why I’m saying you need to know why you are saying what you are saying and if you’re true. to yourself, i think you can at least get away from the artificial culture cancellation stuff. “
Rantz dismissed the idea that radio and podcasts are rival mediums, as media figures frequently jump from one to the other.
“Right now we’re seeing a lot of smart people who have a lot of really good ideas and thoughts and there’s an audience for that. So I say bring the competition,” he said.
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Despite dire predictions that radio is “dying”, Rantz insisted it “is not going anywhere” since podcasting “only makes radio more important”.
“People who are true professionals will always have an outlet, albeit in traditional radio or podcast form or, frankly, both. So I don’t see anything happening to any of the radio stations that actually contribute to the conversation at nationwide, ”says Rantz.