Kafqa acquires Verb Studio to strengthen online performing arts offering

Kafqa Academy, a leading performing arts academy, has acquired Bengaluru-based dance academy Verb Studio. The deal to help Kafqa leverage Verb Studio’s wider distribution and content on social media.

Launched by former Amazon director Shariq Plasticwala, Kafqa Academy offers online courses with a structured curriculum leveraging technology to create simple trial, payment and credit experiences offering review and practice tools and digital performance.

In February 2021, Kafqa Academy raised a $1.3 million pre-launch seed round from leading institutional investors and technology entrepreneurs.

Business Outlook

It aims to create a technology-enabled performing arts ecosystem that can scale to serve 100 million artists over the next 7-10 years and become a $7 billion opportunity by 2027. It plans to increase social media content views to 500 million annualized.

The Verb Studio founders and team will join Kafqa, bringing the combined workforce to 160.

Verb Studio is one of the largest dance academies in India, with over 350,000 customers, around 150,000 social media followers and over 300 original content from top instructors.

For Kafqa users, this acquisition will lead to broader access to experienced instructors and more than 200 classes in 30 different dance forms ranging from belly dancing, hip hop, Bollywood and locking. The platform also offers free live lessons.

Shariq Plasticwala, CEO and Founder of Kafqa, said Verb Studio’s strength in building community among young adults ages 16-25 complements current strengths.

Bharath Kumar, Founder of Verb Studio, said the mission was to make dance learning accessible and affordable by leveraging technology.

Verb Studio was founded in 2018. The core team of Verb originated from the dance team of NIT Trichy.

Published on

June 06, 2022