The fight for space on Perth’s evolving airwaves continued at a steady pace, with Perth’s latest radio ratings revealed on Tuesday.
Audiences slowly warmed up to new lineups at Triple M and 96FM commercial stations, as talkback frontman 6PR 882’s revamped on-air outfit continued on its merry march to audience glory.
Radio 6PR jumped 0.2 points to register a market share of 9.5%, its best cumulative audience in 15 years.
“Our listeners continue to trust and engage with 6PR as their chosen source of information,” said Emily White, Content Manager.
“The experience Liam Bartlett and Gareth Parker bring to the mic on their shows is second to none and Perth wants to be a part of it.”
Parker Breakfast was number one with 11.3% of Perth listeners between 5.30am and 9am while Bartlett’s Mornings program jumped 1.4 points to 11.4 percent.
Former Breakfast co-host Steve Mills, now the Afternoons anchor from 12 p.m. to 3 p.m. retained its spark after lunch, up 1.3 points to 9.3%, while Perth Live with Oliver Peterson raised to 7.1% of the shares.
But the East Perth resort, owned by Nine, also owner of WAtoday, garnered its biggest audience gains after dark.
New program The night shift with Tod Johnston increased by 3.2 points to 13.4% of listeners from 8 p.m. to midnight, while Sports day with Karl Langdon and Paul Hasleby from 6 p.m. to 8 p.m. kicked off as AFL coverage of the station took shape.